DRIVING BLOG TRAFFIC: 6 TECHNIQUES YOU NEED TO KNOW

If you’re just starting out as a blogger, you probably want to know how to get as many people as possible to read your posts. Well, while it’s not an exact science, there are six strategies mentioned on this page that are guaranteed to help improve your results. So, consider some of the advice here today, and then create a plan of action that puts all these tips into action. With a bit of luck, you will manage to drive a lot of traffic in the right direction and increase your readership. If you use advertising on your blog to make money, these techniques will assist in boosting your earnings too.

CREATE INTERESTING CONTENT

The first thing you need to do is make sure your content reaches the highest standards possible. Not only do you need to ensure you use correct grammar, but you must also cover subjects people consider intriguing. At the same time, it’s sensible to refrain from venturing too far away from your interests and passions. As the old saying goes, you should always write what you know. Some of the most popular blogging niches at the moment include:

  • Personal finance
  • Health and fitness
  • Food
  • Beauty and fashion
  • Lifestyle

If you have something to say about any of those topics, you could end up receiving a lot of traffic from internet users who also have the same passions. Take a look at some other successful blogs in those areas if you need some inspiration.

USE STRIKING IMAGES

While the content you create is the most crucial part of your blog, research shows that imagery can help you to entice more readers. Considering that, you have a couple of options on the table. You could invest in a camera and take photographs to publish alongside your articles. However, those who don’t have much time on their hands could use creative commons photos and images. Sites like Flickr and MorgueFile offer thousands of pictures that anyone can use if they provide a credit. There are also websites like Getty where you can pay to licence photographs and other images. You just need to make your decision based on how much you can afford to spend at the moment. Don’t stress if you don’t have a large budget as you can always change your approach further down the line.

PROMOTE YOUR BLOG ON SOCIAL MEDIA

The best social media websites for promoting your blog and building your audience include:

You can open accounts on all those sites without spending a penny, and you can begin advertising your links in a matter of minutes. Facebook and Twitter both offer paid promotional tools these days too. So, if you know some fundamental information about the people you want to reach, it’s possible to target them without breaking the bank. In most situations, you just need to know the ages, sexes, locations, and interests of your target market.

INCREASE TRAFFIC USING GOOGLE ADWORDS

There are lots of different banner advertising tools available on the market today. For that reason, it’s sensible to research the most popular solutions before making your final decision. Still, you can’t ignore the fact that Google Adwords is the most widely-used platform for businesses and bloggers today. Again, you just need to know some information about the people you want to contact. You then have to create some stunning banner graphics that will catch their eyes. It’s always wise to employ the services of professionals when it comes to graphic design. There are lots of agencies out there you can contact, but those who want to reduce spending should always check out the top freelancing websites.

PAY FOR SEO SERVICES

If you haven’t done so already, paying for search engine optimisation could vastly improve the level of traffic hitting your blog every day. The benefits of SEO include:

  • Increased traffic
  • Higher brand credibility
  • Making your site stand out
  • Appearing within the correct search engine results

You won’t have any trouble identifying lots of SEO specialists in your home country willing to perform the work. However, some firms are better than others, and so you need to sort the wheat from the chaff. Reading reviews, testimonials, and SEO case studies is an excellent strategy for ensuring you choose the best people for the job. While you could perform the task yourself, it’s likely you will get something wrong. If that happens, you could create the opposite effect, and that’s why you need the assistance of experts with a proven track record of success.

NETWORK WITH OTHER BLOG OWNERS

Networking with other blog owners is a fantastic technique for increasing traffic and sharing your audiences. Maybe you could write a guest post on someone else’s site that contains a backlink to your domain? Perhaps you could swap advertising banners or something similar? The possibilities are endless and only limited by your imagination. There are also lots of blogging events all over the country each year. There is a decent chance you will benefit from attending those conventions and meeting other professionals face to face. In most instances, other bloggers will understand the best strategies for boosting traffic, and so you shouldn’t have to work too hard to convince them that you should help each other out. Some of the most significant events in the UK include:

  • Blogcamp
  • BlogConf
  • BlogfesT
  • Blognix

Now you just have to create a plan of action and make use of all those techniques moving forward. When all’s said and done, there are currently thousands of professional bloggers in the UK and around the world who manage to earn a decent living every year. Some people even live the good life after making a fortune from advertising and affiliate links. So, once you successfully increase your traffic, it’s wise to start thinking about methods for boosting your earnings. While there isn’t enough time for advice on that matter today, you should take a look around before leaving this site because there are lots of fantastic posts that could point you in the right direction. See you next time!

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