Your blog can be a passion piece, a creative outlet that shows off your interest and knowledge of something in the hope of inspiring others. Whether you blog for fun or to earn a living, it can be disheartening to see those views at a standstill. So where are you going wrong with your blog? Take a look at the following tips to help get your blog noticed.
THE LAYOUTAnyone can start a blog. Websites like WordPress and Blogger are designed to make it easy for someone to start their own blog within minutes. However, unless you’re a creative web designer, you blog might look a little, well basic. Investing in the right theme or design for your blog will help make it look more professional and aesthetically pleasing, immediately piquing the interest of your visitors and make them more willing to stay on your site. Take steps to find the right blog theme that suits the subject of your blog and your unique personality.
One vital thing that could be holding your blog back is the content. If the topics you’re writing about aren’t interesting enough, then you’ll find it difficult to get people to want to read them. This is quite tricky if your blog about a niche subject, but more mainstream bloggers should think about new and innovative topics that will set your blog apart from the rest. Make sure you mix your posts up with photos and video – a long wall of text isn’t going to be an appealing read for your average web user.
If you don’t know what SEO (search engine optimisation is), then chances are you’re not using it to it – something that could be costing you views. SEO is what helps propel websites to the top of Google’s search pages, so if someone were to Google topics related to your blog, your lack of SEO will mean that it stays buried deep down where nobody can find it. Getting help from SEO experts could take care of the hard work for you. Next time you write some content, think about the likely keywords someone would type into Google to find your blog and find a way of subtly working them into the content.
Where are you promoting your blog? Are you making the most of all the available social channels that are out there? Social media is free to use, and it’s one of the most effective ways of promoting your blog posts. Twitter is one of the easiest platforms to help drive traffic to your blog, so make sure you use it to its full advantage. Creating a promotion plan for your blog will help you get better reach and make your blog visible to a wide audience.
If you’re unhappy with the results you’re getting from your blog, it’s important not to give up. Keep trying different methods to help you increase your reach and follow tips from fellow bloggers about how they achieve their readership. It may take you time to find a solution, but it will be worth persevering ready for when the results come in.