It’s not easy to make money blogging, there’s no quick fire way to starting earning big money, and if you’re in it only for the money then you’ll quickly learn that the blogging world just doesn’t work like that.
To make money blogging you have to have a passion for writing, you need to have some great content and built up a blog that’s worth reading. You don’t necessarily need to have to a huge following but you need to have something WORTH following.
I started making money through sponsored posts pretty early on in my blogging journey but in the early days I was being offered, and accepting a pittance. I felt lucky I was earning through something I loved but it just wasn’t enough. Now that’s not me being greedy, or trying to squeeze every penny I can from brands & PR’s. It’s realising that my blog and my time was worth more, so I did something about it. I’m a #mumboss running a freelance business so need to make money through blogging.
1. BUILD GOOD RELATIONSHIPS WITH BRANDS & PR’s
I never used to bother replying to emails that seemed just like press releases but now I respond to all emails of interest. I’ll show interest in the content, explain very briefly why it would be a good fit with my readers then ask if they have budget for the collaboration.
I have gotten a lot of work recently through this and most of those that haven’t got budget have said they will keep my details for any future collaborations or have offered an alternative campaign to be involved in.
By responding and building a good relationship, the PR or brand will be likely to contact you again in future or add you to their internal database. I now have some very regular work through several PR’s giving me a good monthly income.
2. ASK ABOUT AVAILABLE BUDGET
So many times I received an email about a fab collaboration. There’s been emails going back and forth about potential ideas for the blog post, which angle to take and how to promote it. Then at the end of the conversation to realise, or be told there is going to be no payment involved. So much time wasted going back & forth, then you have to tell the PR or brand that you can’t progress with the post.
I always start with asking about potential budget before we get too far down the line. This might feel a bit cheeky at first but you will get used to asking. Just make sure you remain professional when asking.
Even with some products reviews I will ask about budget. At first I was grateful for ‘freebies’ but they are not freebies when you factor in the time spent reviewing, writing & editing and photography.
Again this is not about being greedy and trying to get as much as you can from a brand or PR, they will see straight through you and not want to work with you. It’s about a beneficial, mutual exchange. I can’t spend hours reviewing a cooking sauce worth £2 when I have other clients that are paying for my time and need to take priority. However if something is relatively low value but from a brand I love then I’ll consider it. You have to think about what that product is worth to you in regards to your time & effort.
3. NEGOTIATE YOUR RATE
I have various rates that are completely negotiable depending on the client expectations and the work involved. I accept very different fees for very different projects but I always negotiate this with the client.
I used to just accept whatever price I was offered whereas now if the fee is lower than my standard fee I will be honest with the client and say. You have to remain completely professional when negotiating fees, know how much your time & blog is worth and have a minimum price in mind. Reply to the client that whilst the collaboration is something you’d love to work on, the fee offered is lower than your usual rate and ask if there’s room for negotiation. 9 times out of 10 they will come back with a counter offer or ask for your rates.
4. HAVE A MEDIA PACK
I know not every one feels they need a media pack but for me it’s huge for time saving and shows your professionalism. If a client asks for my rates then I can send them my media pack that shows key highlights about my blog & readership, along with my fees. This gives the client as instant understanding of why I charge my fees and why it is beneficial for them to work with me. I do state that my fees ‘start from xxx’ which leaves room for negotiation depending on what the clients wants. Some clients want a straight forward written post, others may want video content and social sharing therefore this additional work needs to be factored into the package.
5. TURN WORK DOWN
I know this sounds a little crazy but sometimes you just have to say no. I was accepting anything and everything to start off with but it’s just not sustainable. You end up with so many posts to write and not enough time to dedicate to each post properly.
Plus the other negative of accepting all offers is that your blog can turn spammy which will put off other clients and readers. You have worked long & hard to build up your readership and your engagement with your followers, you don’t want to ruin that for a few quid.
It’s not very often I turn work down, but if it’s not a great fit for my blog or I can’t negotiate a decent fee then I just have to say no and save my time and energy for a project that works well with my style and will give me a good return for the work & commitment I put into my blog.
If you want to make more money though sponsored posts then see your blog as a business and yourself as an asset to that business. You choose what you want to accept. Of course sometimes you might really need the money so might choose to accept a lower rate, that’s completely your choice.
If you work hard and give your clients the best you can they’ll feel they’ve had a great return on their investment. In turn coming back to you more & more and even sharing your details with others.
Have you got any other tips? Will you be trying these out to try & increase your earnings?