If you are a parent that works from home, one of the challenges you may face in terms of employment is that you are on your own. There is nothing wrong with you or the service you provide. It is merely the fact that you are a one-man band. We have a tendency to assume that smaller businesses do not have the capacity to provide such a high level of service. They may provide a more personal one, but we assume that there are limits. The best way to combat this so that it does not impact the level of work you get is to create the illusion that your one-man band is bigger than it is. There are a number of ways you can do this, as you will discover below…
Use bigger invoice numbers
When you are sending out invoices to your clients, you should start from #1000 rather than #1. After all, if you send an invoice to one of your clients and it has #12 at the top, it shows that you are inexperienced, and this does not evoke much confidence. After all, you have only had 11 clients before, so you are probably still learning as you go. However, if you put #1012 at the top, it shows that you have a lot of experience and that you have provided your service for many people. This will put your client’s mind at ease.
Don’t use your home address
Having an official business address can work wonders, and you don’t need to lease an office for this to be the case. You can opt for a virtual PO box instead. This is much better than a PO box because you will get all of your mail delivered to you electronically, eliminating the hassle of you having to do it yourself. You can access your virtual PO box no matter where in the world you are, and you will benefit from a prestigious address, which is bound to impress people when they visit your website.
Pay special attention to your website
Another way to make your business appear bigger and more professional is to pay special attention to your website. After all, your website is open every second of every day, and it is the face of you and your business. There are many ways to create a professional website, even if you have a limited budget. The importance of this cannot be overlooked. If your website looks amateur, takes ages to load, and is not easy to use, people are going to assume that this is a reflection of you and your service.
Carefully consider your trading name
If you work from home, you should carefully consider your trading name. Changing your trading name is never a decision that should be taken lightly. This is because it can have very serious implications for the reputation you have established. So, if you do go ahead with this suggestion, don’t rush into it, and make sure you choose a new name with care. There are some names that scream sole trader, and so if this applies to you, you may want to look for something that makes your business appear a bit bigger while also ensuring your existing customers remain loyal. It is all about striking the right balance, which is why it is a good idea to test your new name idea with a few people before you go ahead and make it official.
Build your brand
Last but not least, you need to focus on building your brand. Branding is much more than your catchy strapline, typefaces, and your choice of corporate colours. Branding can be best described as the experience people have when they engage with you and your business. You don’t need to have limited ambitions because your company is small. Focus on building an incredible brand and you will certainly achieve more.
If you follow the advice that has been presented above, you will make your own man band appear bigger than it is. This can create an increased sense of trust and professionalism, which may lead to you making more contacts and getting more jobs than you otherwise would.