There is a lot of work involved in maintaining a blog. If you want to increase your readership you not only have to post regularly but also inform readers of your latest blog posts.
You can do this by creating a mailing list or by announcing new articles on social media. Facebook is the popular choice for doing this, but many bloggers have enjoyed huge success using Twitter. Here are some tips for using Twitter to bring traffic to your blog.
WHEN YOU PUBLISH, TWEET
Whenever you post a new article on your blog, announce it in a tweet. If no one knows about your article, it won’t get read.
SHORT & PROVOCATIVE TWEETS
Twitter limits you to 140 characters. Attract readers with catchy headlines and creative calls to action when you invite them to your blog.
Tweets with images attract more readers and result in more clicks. Use visually appealing images, particularly an image associated with your blog article.
TEASE YOUR FOLLOWERS
Don’t give away too much in your tweet. After all, your goal is to get readers to click through to read the content on your blog. If they are curious, or are responding to a question/challenge you raised, they are much more likely to go to the blog. For example, a tweet about an article entitled These 3 Shouldn’t Have Won the Lottery (But They Did!) will make followers curious and they will click through to read the post.
TWEET & REPEAT
Your followers are not all located in the same time zone, so it makes sense to tweet each message more than once by using a tweet scheduling program. You should tweet the same message with different headlines, quotes and/or images.
TWEET OLD CONTENT
You can invite new readers to your older, evergreen blog articles. If the content is still relevant, it has a value to readers. Your new followers would otherwise not be aware of this older content on your blog.
ENGAGE WITH YOUR FOLLOWERS
Interact with your followers by asking them questions, retweeting their tweets, and thanking them when they retweet yours. Consider tweeting a poll and use the results to guide you in writing new content for your blog.
SEE WHAT’S TRENDING
Keep pace of what topics are attracting interest among your followers and try to identify what interests them, what questions they are asking, and what are their concerns. If your content provides answers, they will come to read it.
DO NOT SELF PROMOTE ALL THE TIME
Build your blog’s reputation and establish yourself in your field by connecting with influencers and by retweeting the content of others. When you share their content, they are more likely to engage with yours.
Using hashtags exposes your tweet to a much wider audience. Do your research to see which popular hashtags relate to your content. Use hashtags liberally, but don’t go overboard.
COPY WHAT OTHERS ARE DOING
See what works for others, which tweets attract the most engagement, and prepare yours in a similar format and style. When relevant, flatter others by giving them credit for their ideas.
Using Twitter is a learning process. Twitter will help bring traffic to your blog if people enjoy reading what you’re tweeting.