Every business needs a website – but in order to get people to visit your website, you need to promote it. Here are five ways to attract visitors to your website.
IMPROVE YOUR SEARCH ENGINE RANKINGS
Most business websites get the majority of their hits through search engines. Getting people to find you on search engines involves ranking highly. You can improve your rankings by using various SEO tactics – this includes strategically using keywords, generating consistent content and link building. For the best results, many businesses hire an SEO company to help improve their rankings, however it is possible to handle your own SEO.
SHARE WEBSITE CONTENT ON SOCIAL MEDIA
You can also get people to visit your website by sharing content from your site on social media. Many businesses use Facebook and Twitter as a way of keeping existing customers in the loop – it can be a way of getting people to return to your website by sharing new products and promotions. However, you can also attract new customers through social media. The likes of Facebook allow you to pay to boost posts – which allows your social media posts to be seen by people that don’t already follow you. Meanwhile, on Twitter you can gain exposure by using hashtags within your posts (these help to label your content – for instance, if you run a vegan restaurant you can use the hashtag #vegan).
CREATE PPC ADS
PPC ads are another way of attracting people to your site. These can appear on search engines, social media or they can appear as display ads on other people’s sites. AdWords is a popular tool for creating PPC ads on Google – there are extra tools that can make this easy by encouraging efficient AdWords automation. Display ads may require you to hire a graphic designer as these tend to take the form of pictures and banners. You can even look into video ads.
Email marketing can be another way of promoting your site. By sending emails containing a link to your site to targeted recipients you can help to encourage visitors. Many companies create mailing lists as a way of keeping existing customers in the loop – this can also help to encourage people to revisit your site by alerting them of new products or new interesting blog posts on your site. There are tools that allows you to easily build a mailing list and send bulk emails. Alternatively, you can send targeted emails to new customers.
MAKE USE OF QR CODES
QR codes can be printed on signs, posters, flyers and packaging. They allow people to access your site easily with their smartphone by scanning the code with their camera. It can be an easier way of converting website visitors than simply printing your website address, which requires people to manually type out your website. There are lots of free QR code generators online.