I haven’t written a goals post for a few months now, the last one was in December! However since I’ve rebranded from Gym Bunny Mummy to This Mama… I’ve really found my voice again.
I‘ve fallen back into love with writing now there’s no restrictions like I had with the old name. I’m going to keep moving forward and building up the blog. So in order to do that, I’ve got to get focused.
MY APRIL BLOGGING GOALS
The past few months have been incredible for the blog. My monthly stats doubled in the New Year and I’m now getting more than three times my monthly views than December. I’ve worked really hard on producing better content and promoting my blog posts a lot better and it’s really had a big effect.
Pinterest is still a huge source of traffic for me but after working on my SEO and key words Google is now my main referrer, finally!
This month I’m going to be writing content that not only fits with my new blog name & branding but content that I know my readers are looking for. I’ve doing my research, actually using Google Analytics properly and paying attention to the popular posts and searches and expanding on that.
Now that I’m not restricted by my old blog name I’m writing more of what I want to write, but I still need to work on defining my niche. I need to figure out what my readers come to the blog for, what I want to offer and how I’m going to get that across.
Another main goal for the blog is to schedule content more rather than chasing my tail when it comes to writing blog posts. I’ll still be writing as & when ideas come to me but I just want to be more organised in when the posts go live rather than them being in clusters then no posts for a while. Ideally by the end of the month I’ll have posts written and scheduled so I’m working at least a week ahead.
MY APRIL SOCIAL MEDIA GOALS
Since December my social media stats have grown month on month but I’ve not been tracking them as such, just checking in to see how I’m doing. I’m going to get more focused on my social media following and keep a spreadsheet so I can clearly see how I’m doing.
If I’ve had a good week in terms of increasing my followers then I can look back at anything specific I did that week and build on it.
In particular I need to work on Facebook. It’s the one area I really struggle with. My posts just don’t seem to be getting much reach and it’s also one of my lowest figures in terms of followers too (so if you don’t already like the page, go do it now!)
Now I’ve rebranded I’ll also be looking at more appropriate content, like what I’m doing with the blog and scheduling it more posts. I really need to look into my Facebook insights and figure out the best times for posting and when I get the most interaction.
MY APRIL PERSONAL GOALS
Personally, I want to get back on track with my healthy eating and exercise. I’ve figured out I’m a bit of an emotional eater, and can tend to have a little binge when I need to cheer myself up. Instead of opening a bar of chocolate, I need to be looking at other ways to give myself a boost.
This month I want to lose at least 5lbs. My weight’s been up & down since Chrstmas, a couple of pound on, a couple of pound off so I’m going to stop sabotaging myself and get back to the weight I’m happy with. The weight that I feel comfortable with, the weight that means my clothes are not too tight!
I really need to get out of the habit of wearing leggings and jumpers so this will give me something to aim for. I am going to get out of my style rut and start planning my new wardrobe!
Do you set yourself goals? What are your goals for this month?