YouTube being video content is obviously all about the visuals. Your thumbnails need to stand out & say watch me as most people look at the thumbnail before even reading the video title.
When thinking about how to make thumbnails for YouTube, it needs to attract the eye and communicate what your video is about at a glance. You want it to grab your target audience and make them think, I need to watch this!
The thumbnail is typically the first impression of your video, and essentially determines whether or not people will click through. Designing a professional YouTube thumbnail not only helps improve your channel’s brand, but it also attracts visitors and more eyes to your content.
HOW TO MAKE THUMBNAILS FOR YOUTUBE
So you want to know how to create the best thumbnails for YouTube thumbnails? Here are 6 key tips to get started.
1. Use the right YouTube thumbnail size
Before you even start to design your thumbnail you need to make sure that you’re working to right dimensions as YouTube has set dimensions to rock with.
Your thumbnail image should be 1280 x 720 pixels, with a minimum width of 640 pixels. An aspect ratio of 16:9 is ideal as it’s used most often in YouTube players and previews.
Even though on thumbnails appear to be small on screen, don’t forget that people watch YouTube on many different sized screens, even on their smart TV’s. You want your image to look great no matter what device the watcher is using.
In addition, you’ll need to save the thumbnail image as JPG, GIF, BMP, or PNG image formats, and keep the file size under the 2MB limit.
2. Use a great photo as your YouTube thumbnail background
Strong visuals are essential to grab the attention of your viewers.
The image used acts as a little intro, not only does it give an idea of your content but also gives a little snippet of your style so they are more likely to recognise your videos in future.
You can use a still from your video, take a shot specificallly with the thumbnail in mind or even use a stock image. Take a look at my ultimate list of free photo sites!
3. Include title text in your YouTube thumbnails
Just having a beautiful image for your thumbnail isn’t always enough. Adding text across the thumbnail not only helps it stand out but also gives a little context to your video too.
Using a text overly on your image also gives he opportunity for branding too, to give all your thumbnails a consistent look.
4. Use the best font for your YouTube thumbnails
Now that you’ve got a title, you need to pick a font.
As mentioned, using a text overlay can give your channel a cohesive look. It’s really important to choose the right font for your style. Different fonts bring to mind different personalities. You could opt for fancy fonts, something feminine. Or go for something big & bold, or maybe a combination of two?
Whatever font you decide to go for, make sure that the text is legible, that the viewer can read it clearly.
Font Bundles is a great resource for free fonts, and so easy to download & use. There really is something for everyone, no matter what your budget or type of YouTube channel you have.
5. Use good contrast in your YouTube thumbnail design
Again, talking about legible text. Not only should the font be clear but the colour & contrast needs to be clear too.
You need to think about the light & dark areas of your thumbnail image, where would be the best place to position the text? What colours should you use? Ensure the font colour you choose compliments the colours & contrast in your thumbnail.
6. Be honest in your thumbnails
If you click bait users to viewing your videos by misleading them with thumbnails and headlines, this will hurt your brand and reputation.
Not only that, but YouTube will stop showing your videos in search results if your bounce rates are too high.
Your thumbnail should give your viewers an idea of the content of the video so keep it as a teaser but without revealing too much. Think about your channel style. Is your channel informative & focusing on How To videos then you’ll want to be literal. If it’s a fun blogging Chanel then you might want to be a little more fun in the title & description.
Your thumbnail is an important part of your channel, it can be what makes those viewers click on your video & come back for moe. I hope these tips helped answer the question of how to make thumbnails for YouTube