No I’m not pregnant, I’ll just get that one out of the way early! But there are big changes coming and a big announcement. Gym Bunny Mummy is going through a big change, and is in the process of being rebranded, eeeek!
I‘ve felt the name Gym Bunny Mummy just doesn’t fit with my blog for a while, especially since my spinal op means I’m not able to work out & concentrate on fitness as much as I used to. The name just doesn’t fit with the direction the blog is going in. It’s expanding and moving so fast now that it’s my full time job, my main business.
My sister has pretty much taken over the running of my cake business and whilst I still love making and decorating cakes I just don’t have the time to dedicate to it anymore. Archie needs me more and more, and due to his Autism I have to make him my priority. I can’t stay up until past midnight working on elaborate cakes when my little man is up through the night and I’m barely getting any sleep myself.
But I’m so lucky as my blog means I can be so much more flexible with my work and schedules than I ever could with cakes. The blog has gotten bigger than I ever thought it would, I’m by no means one of the big bloggers but I am now in the Top 100 of Tots100 which is amazing. I’m now earning a great wage as a work from home mum through my blog and want to keep moving forward. Keep building on that success and keep building my business and brand. But that also means I’ve had to make a huge decision for gymbunnymummy.com and that’s to completely change the name & branding.
I want to move forward with a name that suits me and the direction of my blog more. I want to move forward with a name that gives me much more flexibility for my business. One that allows me to expand and move into different directions. A name that will grow with me, so I’ve decided to rebrand to… This Mama
This Mama fits with so many aspects of my business and the categories I work in. I have the This Mama… Blogs, This Mama… Vlogs and my brand new business that’s launching soon This Mama… Designs. I can’t wait to share the new business with you all, it’s all about logo & blog design, it’s soo exciting!
Maybe we’ll even rebrand the cake business to This Mama… Bakes. The opportunities are endless.
It just makes so much more sense to have consistent branding across everything, to keep everything under one roof so to speak. This Mama can do anything she sets her mind to!
I hope you love the new look and will stick with me on my new journey.
Along with the new blog name I’ve also had to update my social media too. It’s just a name change for most, so if you already follow me then you’ll simply see the new name but don’t forget if you’re tagging me in anything you’ll have to use the new names.
Have you rebranded your blog or ever thought about it?