I love Pinterest, in fact most of my blog traffic comes via Pinterest so I really want to make the most of it and keep building it. I’ve recently found out about rich pins and how they can help increase my monthly readership.


You’ve probably seen them without realising what they are, I know I have.

Rich Pins are the pins that include all that extra information. There are 6 types of Rich Pins: app, movie, recipe, article, product and place. They also have your website name and icon displayed underneath the pin image and easily direct users to the source, which means more people to you!


Setting up Rich Pins through Pinterest can be so confusing, it even recommends a developer do it for you BUT there is an easy way for WordPress users. Sorry I don’t know if this would work for Blogger, I don’t really know much about the functionality of Blogger.


Pinterest needs you to add meta tags to your site. I wouldn’t know where to start doing this manually but the Yoast plug in does this for you, it’s fab. I’ve been using Yoast for a while for my sites search engine optimisation (SEO) so already had it installed and activated so could skip this step.

If you don’t already use Yoast then you really should start using it on a regular basis, it can really help boost your blog in search engines etc. You can read all about the functionality here.

So for this tutorial, you’ll need to install and activate Yoast. After Yoast is activated, go to the “Social” tab under Yoast’s settings. Click on the “Facebook” tab and make sure the “Add Open Graph meta data” button is enabled.


Head over to Pinterest’s Rich Pin Validator, and add a link to any post on your site. When reading the information on the validator page it sounds all complicated but I just added the link from my latest post then clicked “validate”.


After validating, you should see a message that says “your pin’s been validated!” Then, click “apply now.” A pop up will come up with your website’s domain and “HTML tags” selected. Click “apply now” once again. Congrats, you’re done! That was easy, eh?

It can take a few days to be validated but it only took a few hours for me to get a confirmation email through. I then had a look at my pins over on Pinterest and could see they had all automatically been updated.

I’ve heard so many people say having Rich Pins has made such a different to their traffic, number of pins, re-pins and engagement so I’m hoping it’ll help me keep building my following and driving more traffic to my blog. Fingers crossed!

Have you set up Rich Pins yet? If not then try it out and let me know how you get on.

You can also pop over and have a nosy at my other blogging hints & tips

This Mama Blogs
This Mama Blogs

Life & Style for Busy Mums • Finding my style again • Lover of fashion & makeup • Autism Mama • Mum bun wearer • Slimming World Foodie • Partial to a G&T • Shops a little too much… • follow on Bloglovin’ so you never miss a post www.bloglovin.com/@thismama

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  1. October 17, 2016 / 7:07 pm

    This step-by-step guide was great. Thank you!

  2. October 17, 2016 / 7:09 pm

    I need to look more in to doing this such a handy post.

  3. October 17, 2016 / 7:54 pm

    so easy – thanks 🙂

  4. October 17, 2016 / 8:17 pm

    What a great guide and so interesting to read too! Thank you for sharing 😀

  5. October 17, 2016 / 8:35 pm

    Great value in this post, lady. Way to PIN unstoppable!

  6. October 17, 2016 / 11:43 pm

    That sounds much easier than Pinterest’s instructions! I’ve been neglecting Pinterest lately but I do plan on getting back into it. I’ve saved this post for when I do 🙂 Thanks!
    Random Musings recently posted…Anything Goes Linky Week 67My Profile

  7. October 18, 2016 / 5:51 am

    Thanks so much for this hun. Ive heard of it but never knew how to add it.
    Will implement it today 😀
    Charlotte x

  8. October 19, 2016 / 12:07 pm

    I had heard of this but I have to admit I was really unsure about what this was. This guide is great, I have followed the steps! Brilliant! thanks 🙂
    yvonne recently posted…Autumn Collage, Crafty!My Profile

  9. October 19, 2016 / 2:44 pm

    This is really useful. Thank you so much for sharing. 🙂 x

  10. October 19, 2016 / 11:24 pm

    What a great post, I’m going to have to look into these points as I have just started to use pintrest more. Thanks for this!

    Jordanne || Thelifeofaglasgowgirl.co.uk
    Jordanne | Thelifeofaglasgowgirl recently posted…Halloween WishlistMy Profile

  11. October 20, 2016 / 12:10 pm

    This sounds fab Toni. I don’t use pinterest for my blog at all. Awful i know! But something I really need to get set up. Will be saving this to come back to once its all up and running. xo

  12. February 10, 2017 / 8:38 am

    I had heard of rich pins but didn’t know much rise about them, let alone how to set them up or use them. Once I start tackling Pinterest again I’m going to follow your tips as I already use Yoast. Thanks!

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