I love Pinterest, in fact most of my blog traffic comes via Pinterest so I really want to make the most of it and keep building it. I’ve recently found out about rich pins and how they can help increase my monthly readership.
WHAT ARE RICH PINS?
You’ve probably seen them without realising what they are, I know I have.
Rich Pins are the pins that include all that extra information. There are 6 types of Rich Pins: app, movie, recipe, article, product and place. They also have your website name and icon displayed underneath the pin image and easily direct users to the source, which means more people to you!
HOW DO I SET UP RICH PINS?
Setting up Rich Pins through Pinterest can be so confusing, it even recommends a developer do it for you BUT there is an easy way for WordPress users. Sorry I don’t know if this would work for Blogger, I don’t really know much about the functionality of Blogger.
1. INSTALL THE “YOAST” SEO PLUGIN
Pinterest needs you to add meta tags to your site. I wouldn’t know where to start doing this manually but the Yoast plug in does this for you, it’s fab. I’ve been using Yoast for a while for my sites search engine optimisation (SEO) so already had it installed and activated so could skip this step.
If you don’t already use Yoast then you really should start using it on a regular basis, it can really help boost your blog in search engines etc. You can read all about the functionality here.
So for this tutorial, you’ll need to install and activate Yoast. After Yoast is activated, go to the “Social” tab under Yoast’s settings. Click on the “Facebook” tab and make sure the “Add Open Graph meta data” button is enabled.
2. GO TO THE “RICH PIN VALIDATOR”
Head over to Pinterest’s Rich Pin Validator, and add a link to any post on your site. When reading the information on the validator page it sounds all complicated but I just added the link from my latest post then clicked “validate”.
3. CLICK APPLY
After validating, you should see a message that says “your pin’s been validated!” Then, click “apply now.” A pop up will come up with your website’s domain and “HTML tags” selected. Click “apply now” once again. Congrats, you’re done! That was easy, eh?
It can take a few days to be validated but it only took a few hours for me to get a confirmation email through. I then had a look at my pins over on Pinterest and could see they had all automatically been updated.
I’ve heard so many people say having Rich Pins has made such a different to their traffic, number of pins, re-pins and engagement so I’m hoping it’ll help me keep building my following and driving more traffic to my blog. Fingers crossed!
Have you set up Rich Pins yet? If not then try it out and let me know how you get on.
You can also pop over and have a nosy at my other blogging hints & tips