I don’t even want to share the link to the article I’m posting about as I don’t want to increase their page views but I guess you do need to read it to understand why I’m so annoyed & frustrated. Now I’m not a huge Zoella fan, only down to the fact that I’m a 30 something mum of two so not exactly her demographic, however I admire her for what she’s achieved in blogging/vlogging, she’s obviously worked very hard to get where she is and therefore deserves her success.

Chloe Hamilton on the other hand has written a hypocritical article that begins with slating Zoella’s looks then goes on to exclaim that young girls/women need better role models. That’s not feminism, that’s outright bullying, and quite frankly if I had a teenage daughter I’d much rather her look up to Zoe Sugg as a role model than the general media that feel this kind of article is ‘journalism’, especially when the ‘journalist’ in question hasn’t even attempted to undertake proper research but has made judgements based on the Zoe’s appearance and vlog titles.

As a role model to young girls she is not flashing her boobs or her backside, she is not sexualised in any way, her make-up tutorials are not creating ‘porn star’ looks, in fact what she is doing is showing young girls how to be confident in themselves and how to have a bitn of fun with their look. The media needs to spend less time promoting the likes of Kim Kardashian & her arse, putting down successful, beautiful young women and actually showing some support for the women who are making a name for themselves by actually working hard rather than simply baring flesh.

Oh and on a final note, how ironic that the sidebar is actually advertising Zoella’s new beauty products?!?

I would love to hear your thoughts on this

This Mama Blogs

Life & Style for Busy Mums • Finding my style again • Lover of fashion & makeup • Autism Mama • Mum bun wearer • Slimming World Foodie • Partial to a G&T • Shops a little too much… • contact

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  1. January 18, 2015 / 8:54 am

    I am not a fan of Zoella, I even said so on Twitter not long ago because I tried to watch her and I thought he was a bit ‘up herself’ but like you, I am a 30 something mummy of 3 so it’s just not my thing. But I do not feel anything negative about her appearance or Vlog titles. In fact my teen daughter does watch her on a regular basis and I have no problem with it whatsoever. When she told me that she watches it, I gave it a look to see if it was appropriate. It was not at all to my taste but I didn’t find it offensive for her to watch. X

    • gymbunnymum
      January 18, 2015 / 8:17 pm

      Exactly, it’s not my thing but I get why teenagers love her. I’d be much happier my teenager watching her on youtube than Miley etc xx

  2. February 3, 2015 / 7:13 pm

    I kinda see where she’s coming from with the article, but she’s written it in a very nasty way. Zoella does focus enormously on looks, beauty and perfecting her image which isn’t necessarily a great message to send out to impressionable young people yet admonishing her success in such a petty way doesn’t send a good message either, Perhaps both ladies could learn a thing or two

    • gymbunnymum
      February 4, 2015 / 8:58 am

      Totally agree with you, and if she does want to be ‘that’ kind of person that pulls other people apart then there’s much worse people to choose

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