If you want to make your website work for you, it is important that you understand what people are looking for when they are searching for products and services in your industry. Without a unique brand and a thorough market research, you will not be able to make the most out of your conversions and your lead generation methods. Instead of waiting for clients to figure out what you want them to do, you will need to tell them exactly how they can find out more or engage with your brand.
No matter how good your website is, you will need to get people to see that you are a real person. There is nothing worse than talking to robots or searching on the website, wondering whether or not the person behind it is a scam and you will never see your money again. With so many unreliable companies and freelancers out there, you will have to build your social proof and credibility. You might want to ask your web designer to install ManyChat or another plugin that will allow you to interact with your website visitors.
SOCIAL MEDIA PLUGIN
It is also important that your social media accounts are connected to your website, and vice versa. You can get traffic to your site through your Facebook or Instagram pages, and vice versa. You might want to display a special carousel of your latest posts, instead of just a button, so you can encourage your visitors to follow you on your pages, and interact with your brand. Once you have worked hard to get them to land on your site, you don’t want them to leave and never return.
Of course, you will also have to implement a level of automation, so you can stay in touch with people, provide them with value, and allow them to find out more about what you have to offer. You can ask Techtiq Solutions, a web design company to install your autoresponder code to your site, so you can start collecting email addresses and building your list, nurture your leads, and automatically turn them into customers.
Videos engage with people much better, and on a more personal level. Facebook videos are doing great these days, but you will also want to put a few on your website, too. Most people don’t have the time to read thousands of words, when using their mobile phone, but they will certainly check out a video that explains the same issue simply, straight-to-the-point.
If you are planning on starting a business from home, it is important that you don’t spend all your time answering queries and taking calls. The good news is that you can create a detailed FAQ page for your site, so your visitors can find the answers they are looking for without having to pick up the phone. Most people want immediate answers, and if they don’t get it, they are likely to hit the back button and look at the next result in their search listings.
To create credibility and get people to trust you, it is important that you ask for and display testimonials on your website. Your visitors want to know that you are real, you work as well as you claim to be, and your products have a good feedback score. You can ask your clients to leave testimonials on your website, submit them on your Facebook page, or just send it over via email. The more information you are displaying on the testimonial, the more credible you will be.
Apart from testimonials, you will also have to display your other type of social proof. Have you won awards, spoken at an event, or been featured as an author in a niche magazine? If you have anything to share, you should shout about it as loud as you can. This will give you a competitive advantage and showcase your expertise to your website visitors.
If you have a blog, it is important that you keep people from leaving after reading one article. There are several settings you can look at that will allow you to display related posts below each blog, and recommend popular topics or tags. You will need to ask your web designer about the best technology to implement, based on your website infrastructure. You will also be able to feature related videos or social media posts, which will increase your engagement levels.
If you are looking to grab the attention of your website visitors, creating slides and videos will be something to consider. Before you create a social media and digital marketing campaign, you will need to be clear about the browsing habits of your target audience. Do they use their phone, tablet, or laptop to browse your page? What time do they visit? What are the most popular topics and pages, and how interactive elements work for them? You can use the free Google Analytics platform to find an answer to your questions.
If you want your website to be customer focused, you will need to make the most out of your different infrastructure. Having a site will not guarantee success; what it does to convert your visitors into clients does. Talk to a professional web designer to unlock the potential of your business website or blog and maximise your conversion rates.